Afif, our Director of Technology, brings extensive technology transformation, sales, and leadership experience across multinational corporations and start-ups, with deep expertise in cloud workloads—Modern Workplace, Apps & Infrastructure, and Business Applications (Dynamics 365, Power Platform, and AI Copilot)—as well as IT service management. In his role, he oversees the company’s technology vision, driving strategic adoption, technical sales enablement, and customer-centric digital solutions across corporate, enterprise, and public sector segments while fostering an open growth-mindset culture that empowers technical teams to reach their full potential.

Afif spent over 17 years in key senior leadership roles at Microsoft, including Business Applications Lead (ASEAN), Director of Digital Sales, Country Managing Director (covering Brunei, Bangladesh, Nepal, and Bhutan), and Regional Premier Support Services Lead for ASEAN. Throughout his career at Microsoft, Hewlett-Packard, and Getronics Solutions, he has successfully delivered multi-million-dollar growth, led high-impact enterprise digital transformations, and earned prestigious recognition such as the Microsoft Circle of Excellence Awards. Afif holds a BSc (Hons) in Information Technology from MARA University of Technology (UiTM).