Nurhaiza, our Director of Revenue, brings over 23 years of commercial leadership across Malaysia’s ICT and telecommunications sectors. Grounded in an engineering background, she pairs a structured approach with disciplined execution to drive market expansion, strategic partnerships, and sustainable growth across enterprise, GLC, and public sector markets. In her role, she leads our comprehensive Go-To-Market (GTM) strategy, commercial pipeline acceleration, and high-value customer engagements to achieve annual financial targets and support Awantec's long-term growth ambitions.  

Anchored in operational accountability and a high-performance culture, Nurhaiza institutionalizes data-driven sales methodologies, CRM discipline, and customer lifetime value strategies while aligning team excellence with Awantec’s core values. Throughout her career, she has held prominent commercial leadership roles at Time dotCom Berhad and Maxis Business, orchestrating multi-million-ringgit national initiatives, driving significant YoY growth, and developing top-performing sales talent. She holds a Bachelor of Engineering in Aerospace from Universiti Putra Malaysia.