Doing searches online everyday is a norm for most people but how do you ensure that it is safe for you? While searching, the possibilities of data and security breaches can happen at any time. Having a search engine that cares about your security and privacy is essential for safer searches.
There are many things that a search engine like Google does to make sure it is the safer way to search while protecting your privacy and data. Here are the 6 key features that Google has:
1. Privacy
Google protects your privacy with the world’s most advanced security infrastructures. This built-in security automatically detects and prevents online threats, so you can be confident that your private information is safe. It also keeps you safer online with continuously updated security.
2. Encryption
Google’s encryption keeps data private and secure while in transit and brings a higher level of security and privacy to their services. When you send an email, share a video, visit a website or store your photos, the data that you create moves between your device, Google services and their data centres. They protect this data with multiple layers of security, including leading encryption technology such as HTTPS and Transport Layer Security.
3. Security Alerts
Google gives proactive security alerts that help protect your private information. Google proactively notify you if they detect something that they think you should know about, like a suspicious login or a malicious website, file or app, and they’ll provide guidance to help you strengthen your security. For example, on Gmail, they’ll warn you before you download an attachment that could put your security at risk or if someone logs in to your account from a device not associated with you. When they detect something suspicious in your account, they’ll send a notification to your inbox or phone so that you can protect your account with one click.
4. Blocking Misleading and Malicious Ads
Your online experience can be affected and your security compromised by ads that carry malware, cover the content that you are trying to see, promote fake products or otherwise violate Google’s advertising policies. They take this problem very seriously. Every year they block billions of bad ads – on average, 100 per second – through a combination of live reviewers and sophisticated software. They also give you tools to report offensive ads and control what types of ads you see. And we actively publish our insights and best practices to help make the Internet safer for all.
5. Cloud Security
Google’s cloud infrastructure protects data 24/7. From custom-designed data centers to private undersea cables that transfer data between continents, they operate one of the world’s most secure and reliable cloud infrastructures. It’s continuously monitored to protect your data and keep it available. And in the event of a disruption, platform services can be automatically and instantly shifted from one facility to another so that they can continue without interruption.
6. Authentication Tools
Google provides a safer sign in for all of your online accounts. Online accounts provide valuable, personalised services, but signing into them also presents today’s most prominent security risk. Every day, millions of passwords are exposed in data breaches, which can put your private information at risk. Google’s built-in authentication tools and services are designed to help you quickly and securely sign in to the apps and services you love.